Marvel Entertainment is excited to announce the collaboration with Six to Start, the co-creator of wildly popular fitness app Zombies, Run!, for the global launch of Marvel Move, a new interactive fitness adventure for smartphones. Coming Summer 2023, the collaboration features top-tier talent and fan-favorite Marvel characters, including Thor, Loki, Hulk, and the X-Men, in a uniquely immersive storyline-led running adventure. Six to Start has more than a decade of experience bringing effective and body-positive training programs to its legions of dedicated users, while Marvel drives a storied brand with billions of fans worldwide. Together, they are merging entertainment with exercise through Marvel Move, the first interactive fitness adventure from Marvel, turning fitness journeys into an epic blockbuster that promotes overall physical and mental wellness. Marvel Move will be available as a featured fitness program in the forthcoming ZRX app, the new home of Zombies, Run! and more brands to be announced.
With regular new workouts and ongoing storylines, users of all abilities can choose to walk, jog, or run through immersive, interactive audio narratives that will fully transport runners into the Marvel Universe. Drawing from ten-plus years of creating narrated fitness journeys in Zombies, Run!, Six to Start’s team of world-class storytellers has developed thrilling Marvel-based storylines in which the runner is the main character, and supporting characters help runners meet fitness goals amid a selection of epic adventures. Users have full control over the time or distance of their runs, can enable thrilling chases when they want to intensify their workout, and can track their activity whether they’re outdoors, on a treadmill, in a wheelchair, and more. There’s even the opportunity to enroll in expert-designed 5K, 10K, half-marathon, and marathon training programs
“There’s nothing more motivating than combining exercise and storytelling. Ten years of making the world’s best-selling smartphone fitness game, Zombies, Run!, have taught us that epic adventures with characters you love can make you go that extra mile. Our collaboration with Marvel will deliver that same powerful motivation to millions more,” said Adrian Hon, CEO and co-founder of Six to Start. “Interactive storytelling is the 21st century’s dominant form of entertainment. We’re incredibly excited to help fans of the Marvel Universe achieve their fitness goals with their favorrite characters – and turn them into heroes themselves.”
“Marvel fans have a deep connection to the storylines in the comics, so we’re very excited for them, along with our newer fans, to experience new adventures with the characters they know and love,” said Ryan Penagos, Marvel Vice President & Creative Executive. “I started my own fitness journey with the Zombies, Run! training program years ago, and I can confidentially say the Marvel Universe is in excellent hands when it comes to bringing our fans an epic adventure in fitness!”